If the advertiser has the highest bid rein the auction, their ad is displayed on a publisher’s website or mobile app. RTB ecosystem consists of several types of parties that typically participate in the RTB process (see Figure 1): When compared to financial securities ecosystem, Ad Networks play a similar https://zielgruppensegmentierung47659.onesmablog.com/neue-schritt-für-schritt-karte-für-werbeautomatisierung-68504116